Ascend with Avena: law firm website design and legal technology for Wisconsin attorneys

Growth that lasts.Strategy that ascends.

Premium websites for any business. Purpose-built legal technology for Wisconsin law firms.

Websites

Premium websites for any business.

What we do

Websites by industry

Expertly designed websites for construction, restaurants, healthcare, government and law.

Websites for law firms

Law firm website design, built for Wisconsin attorneys.

Attorney website design that is priced once, hand-authored and structured so search engines can read what your firm does.

  • Disclaimers and required disclosures written in, not buried.
  • Accessibility taken seriously enough to defend.
  • Confidentiality handled at intake, inbox and analytics.
  • A record of what was published, and when.
Hard ceiling
$3,000.00
Most projects
$2,000
Hosting a month
$0.00
Murals, marble pilasters and counsel seating in the Wisconsin Supreme Court hearing room in Madison
The Wisconsin Supreme Court hearing room, Madison
Desk in the Ascend with Avena office, Room 119, with the Ascend logo on the monitor, a table lamp and framed landscape photographs
Our office, Room 119

Websites by industry

From the job site to the courtroom.

Construction companies, restaurants, clinics, city halls and law firms each need a website that loads fast, says plainly what they do and makes it easy to reach them. What changes between them is how much the page is responsible for once it is published.

  1. An aerial view of Middleton, Wisconsin, with new mixed-use buildings under construction beside a highway

    ConstructionContractors, builders and trades

    Band one Up to $500

  2. Restaurants, shops and a theatre marquee along State Street in downtown Madison

    RestaurantsDining rooms, cafes and bars

    Band one Up to $500

  3. Sun Prairie Town Hall at dusk, a small brick and steel municipal building with a flag

    Healthcare & governmentClinics, city halls and council chambers

    Band two Up to $3,000

  4. Open oak doors lettered COURT at the top of a stairway inside a Wisconsin county courthouse

    LegalAttorneys and law firms

    Band two Up to $3,000

The craft is identical in both bands. What changes the price is how much compliance and liability the website has to carry - not how big your company is, and never the quality of the work.

State Street: photo by Michael Barera / CC BY-SA 4.0. County courthouse: photo by McGhiever / CC BY-SA 4.0.

How a project runs

  1. Designed around your business, not a template.

    Type, color, photography and pacing are chosen for your trade and your market.

  2. Hand-authored, front to back.

    No page builder, no theme, no plugin stack to babysit.

  3. Served from the edge, not a rented box.

    We configure the domain, DNS, certificates, caching and redirects, then hand you the keys.

  4. Structured so search engines can read what you do.

    Service pages, location pages, people pages and structured data arranged in a hierarchy a customer and a crawler can both follow without guessing.

  5. Tested small, tested quiet.

    Every layout is built for a 375-pixel phone first, with keyboard focus, color contrast and reduced-motion handled.

You own the domain, the code and the site. No lock-in, no mandatory retainer, no hostage situation if you leave.

Pricing

Priced once. Not billed every month.

Information on a page should not cost more than $500. Regulated and professional work costs more, capped at $3,000.00.

Most projects land in the $2,000 range.

See our approach
  • Website hostingmonthly$0.00 / mo
  • Page builder subscriptionmonthlyremoved
  • Form, chat and scheduling add-onsmonthlyremoved
  • Analytics add-onmonthlyremoved
  • Domain renewal$10.47 / yr*

*if you choose to host with Cloudflare, our preferred hosting provider.

$0.00/month hosting holds for a professional-services practice site. It does not hold for a multi-state, multi-agency or corporate platform serving on the order of 20,000 visits a day.

Portfolio

A website from us is a design-and-build engagement, not a lease.

The avenalaw.com homepage, designed and built by Ascend with Avena
avenalaw.com, live

Client website

Avena Law Office

A criminal-defense practice in Madison. Design and build only - the practice is a client, not a partner.

The wicourtradar.com homepage, a radar map of Wisconsin circuit courts

In-house product

WICourtRadar

Designed and built here on the Avena CaseTracker engine, powered by AvenaAI.

The 8-hour day

A lawyer bills three hours of an eight-hour day.

The other five do not disappear. They drain into spreadsheets, old templates and post-office runs.

3 billable hours5 hours drained

Across the state

Brown County, Dane County, and the entire state of Wisconsin.

723,647 Leads available to Wisconsin law firms each year - and predictably more.

That is not a projection dressed up as a promise. It is a count, because the platform has access to quite literally every case in the state.

The Brown County Courthouse in Green Bay, Wisconsin
Brown CountyGreen Bay, our home county
The Dane County Courthouse in Madison, Wisconsin
Dane CountyMadison, the capital region

Brown County Courthouse and Dane County Courthouse: photos by Michael Barera / CC BY-SA 4.0.

How the information moves

Public record in. Tracked delivery out.

One path, six stops, and a licensed attorney standing in the middle of it.

  1. Public record

    A new filing enters the Wisconsin court record.

  2. Avena CaseTracker

    The case lands in your workspace with every meticulous detail attached.

  3. AvenaAI draft

    A letter is drafted, perfectly personalized to the recipient.

  4. Attorney approval

    Nothing happens without an authorization from a licensed attorney.

  5. Avena PostOffice

    Approved by 3:00 P.M. CST, it is dispatched the same day.

  6. Delivery

    Delivery is tracked and written back against the case.

Open the live demo

One subscription for Wisconsin law firms

Attorney advertising tools

  • Avena CaseTracker

    Every meticulous detail of every case in the state, in one organized case-by-case workspace.

  • AvenaAI

    A 1,000-hour trained model built specifically for legal data and content. Nothing happens without an authorization from a licensed attorney.

  • Avena PostOffice

    Automated letter dispatch and delivery tracking. Approved by 3:00 P.M. CST, it is dispatched the same day.

  • WICourtRadar

    Our own public-facing radar for Wisconsin court activity. Currently a preview running on fictitious demonstration data.

They are not four vendors, four logins and four invoices. They are one umbrella, and everything under it is accessible to a subscriber from the first day.

The bench of the Wisconsin Supreme Court in Madison, with its mural, flags and counsel table
Wisconsin Supreme Court chamberMadison, Dane County

Judgment stays with the attorney.

The toolset surfaces information and prepares drafts. It does not decide, and it does not send.

  1. Licensed authorization

    Nothing happens without an authorization from a licensed attorney. Every draft is reviewed and approved by your firm before it moves an inch.

  2. Wisconsin statutes

    Records use, contact information and outreach are handled against Wisconsin statutes, not a generic national template pointed at a different state.

  3. SCR 20:7.3

    Advertising and solicitation drafts are written against Wisconsin's SCR 20:7.3 rules. Your firm remains responsible for the final communication.

The studio

Both are built and owned here in De Pere.

Founded by a couple of friends on a pursuit of perfection.

Robbie Morgan

Software Developer

Robbie makes our applications powerful through his insight into technology and data.

The first-floor reception counter and lounge of Schneider Family Hall in De Pere at dusk, where Ascend with Avena has its office
Photo: Logan Avena

Where we work

44°26′47″N 88°04′12″W

Donald & Patricia Schneider Family Hall, Room 119
290 Reid Street
De Pere, WI 54115
Open Google Maps See the office
Powered by Ascend with Avena

Tell us what you do. We will tell you which band you are in.

We will tell you plainly what it costs before anyone signs anything, and we will not pad the number to make it feel serious.