Logan
Avena.

Founder and Lead Strategist.

Logan works where business decisions and technical delivery meet. He helps Wisconsin law firms identify what is slowing growth, clarify the next move, and build the websites, automation, data workflows, and internal tools required to execute it.

His work includes Avena CaseTracker, the desktop app he is developing for hourly Wisconsin filing intelligence, client research, attorney-focused AI personalization, managed delivery, and lead follow-through. He also builds search-ready law firm websites and practical internal tools. The focus is fewer handoffs, clearer priorities, and technology designed around the way a legal team actually works.

Logan founded Ascend with Avena, the studio of Avena Strategic Group LLC, in De Pere, Wisconsin, where it works from Room 119 of the Donald & Patricia Schneider Family Hall. The studio designs websites by industry - construction companies, restaurants, healthcare and local government, and law firms - and builds and owns four legal technology products: Avena CaseTracker, AvenaAI, Avena PostOffice and WICourtRadar. Selected work includes the Avena Law website and WICourtRadar.

Ascend with Avena is a member of the Greater Green Bay Chamber and the De Pere Area Chamber of Commerce.