There is no minimum
You do not have to clear a floor before we will talk to you. If the work is honest and the page is worth building properly, we will build it.
The quiet drain
Every month, a practice pays for things that sit still.
None of them are large on their own. Together they become a fixed cost the firm carries forever, renewed automatically and reviewed almost never.
Hosting you do not need
A professional-services website is a handful of pages. It is almost always billed as though it were a server that never sleeps.
A builder you rent
The site lives inside somebody else's subscription. Stop paying and it goes dark, and the work you paid for does not come with you.
Tools that duplicate each other
A form tool, a chat tool, a scheduling tool, an analytics add-on. Four renewals, one job, and nobody is sure which one the intake actually came through.
A retainer with nothing attached
An invoice arrives on the first. When you ask what shipped last month, the answer takes a week to assemble.
The question we ask about each line is not is it cheap. It is what did this earn last month.
The cost story
Five steps, and the monthly line is gone.
Read it slowly. Each step is one decision, and every one of them is reversible until the last.
Write the stack down
Every charge that renews on its own goes on one page: hosting, the builder, the add-ons, the retainer. Most practices have never seen the list in a single place, which is exactly why it keeps growing.
Ask each line what it earned
Not what it does. What it earned. A charge that cannot be traced to a signed matter, a returned call or an hour you got back is not a tool, it is a habit.
Cut what earns nothing
The duplicated add-ons go first, then the builder rent. Nothing about how the firm practices law changes. The only thing that changes is who owns the site when the invoice stops.
Rebuild the site as finished files
Your pages are built once and delivered from a global edge network as static files. There is no server of yours to rent, patch or outgrow, and for a practice's traffic the honest price of that delivery is zero.
Redirect what is left
One annual domain renewal at $10.47 stays.* Everything the stack used to take becomes intake, outreach and the hours you stopped spending on clerical work.
*if you choose to host with Cloudflare, our preferred hosting provider.
The 2026 hosting argument
For a law firm's website, the honest price of hosting is nothing.
$0.00
per month
A professional practice's site, hosted correctly in 2026. Not a discount, not a trial, and not a number we are rounding down.
Your site is pages, not software
A firm's website presents information. It does not need to compute anything when a visitor arrives, so it can be built once and stored as finished files.
Those files sit at the edge
Finished files are copied into data centers around the world. A visitor is served from the one nearest them, which is why the page arrives quickly without any machine being rented on your behalf.
The free tiers are built for this exact job
The major edge platforms give away static delivery, TLS and global distribution because a professional practice's traffic is a rounding error against their capacity. They are not doing you a favor, and they are not going to change their mind next quarter.
There is nothing left to patch
No machine of yours to keep updated. No plugin stack to break at two in the morning. No renewal to forget. The maintenance bill disappears with the hosting bill.
How a page actually reaches a client
Your pages
Written and designed once.
Built to files
Finished HTML, nothing to run.
Edge network
Copied worldwide, close to people.
The client
Served from the nearest city.
Where the argument stops
This is true for a practice. It is not true for everything.
We are not going to pretend the free tier covers every case, because that is how people end up distrusting the whole pitch.
A multi-state, multi-agency or corporate platform serving on the order of 20,000 visits a day is a different animal. It needs real infrastructure, paid capacity and people watching it at three in the morning. If that is what you are building, you should be paying for hosting, and we will say so in the first meeting.
None of our clients are that. A Wisconsin law firm's website is a considered, beautiful, information-dense set of pages read by the people who need them. So we do not charge you as though you were running a platform.
We treat that line as a mark of integrity, not a disclaimer. Knowing exactly where a claim stops is what makes the rest of it worth believing.
Who we take on
We know how to make a good website. That is the only qualification we ask about.
We build by industry: a construction company, a restaurant, a clinic or city hall, a law firm. The craft behind the page is the same one. What changes from one to the next is not how much of it you get. It is how much the page is required to carry.
The craft does not get smaller
Same typography, same speed, same accessible markup, same finished files handed over at the end. A simpler job gets a smaller scope. It never gets a lower standard.
You pay for the burden, not the badge
A one-van trade and a professional practice are quoted differently because their pages answer to different rules, not because one of them has a bigger name on the door.
Dane County
Dane County
Dane County
Brown County
Brown County
Dane County
What actually moves the number
A website is information on a page. The price is what that page is required to carry.
Not your revenue, not your headcount, not how impressive the letterhead looks. Read the four steps below and watch the same page pick up obligations it did not have at the start, with the price answering as it goes.
Town of Sun Prairie hall, Dane County
The Wisconsin Supreme Court, Madison
It starts as information on a page.
Every business needs the same first thing: a page that loads quickly, says plainly who you are and what you do, and turns up when somebody goes looking for it. A plumber in Sun Prairie needs exactly that and nothing beyond it. Built properly, that should not cost more than $500.
This is not a cut-down version of our work. It is the same work, aimed at a simpler problem.
Then somebody else's rulebook arrives.
The moment a trade is regulated, the page stops being only yours. What you may claim, how a result has to be described, what must sit beside a testimonial: an outside authority decides, and getting it wrong is not a design mistake, it is a disciplinary one.
Writing to that standard is real work, and it is the first honest reason the number moves.
Then the page starts holding duties.
A contact form on a law firm's site can receive a confidence before anybody has agreed to represent anybody. Add an accessibility standard the page has to meet and records that have to stay retrievable, and every field, every label and every stored message becomes a decision with a rule behind it.
Then nothing ships until it has been reviewed.
Copy is read against the rules before it goes live, and read again every time it changes. That review cycle is the honest reason a regulated site costs more than a trade site. Our ceiling is still $3,000.00, and most of this work lands in the $2,000 range.
Hosting is still $0.00 per month either way, and the only thing that renews is the domain, at $10.47 a year.*
The plumber is not buying a lesser website. He is buying the same craft aimed at a simpler problem, and paying for the problem, not for the privilege of being small.
*if you choose to host with Cloudflare, our preferred hosting provider.
What that makes possible
Two honest answers, and the same craft behind both.
A website that is bought once, not rented forever, whichever side of the line your work sits on. These are the only numbers we use.
Information on a page
A trade or small business site, built to be fast, findable and honest. It should not cost more than that, and we will not dress it up to make the invoice look serious.
The regulated ceiling
For work that answers to a rulebook, our web design is capped at $3,000.00. Not a starting point, not a range that moves once the project is under way.
Where it usually lands
Most of our professional-services sites come in around the $2,000 range, because most practices need clarity and craft rather than scale.
The only recurring charge
An annual domain renewal.* Hosting stays at $0.00 per month. That is the entire ongoing cost of owning your website.
What the higher number is actually for
It is not more pages and it is not a fancier design. It is the hours spent reading your site against a rulebook, disclaimers written to fit the claim rather than pasted from a template, an intake path built as though the first message were already confidential, records that stay retrievable, an accessibility standard held to on every template, and a second review before any change goes live.
A trade site does not need those hours, so we do not bill for them. That is the entire difference between the $500 answer and the $3,000.00 cap, and there is nothing else hiding inside it.
*if you choose to host with Cloudflare, our preferred hosting provider.
The difference is structural
One model renews. The other finishes.
We will not invent a competitor's invoice to make our own look better. The difference worth arguing about is not the size of the number, it is the shape of it.
A cost line with no end
- A charge that repeats whether or not anything was delivered.
- The site lives inside a subscription you do not control.
- Leaving means rebuilding from nothing.
- The bill outlives the reason it started.
A cost line that ends
- One project cost, agreed up front and capped at $3,000.00.
- The files are yours, portable, and readable without us.
- One renewal a year at $10.47.*
- When the build is done, the spending is done.
Where the money goes instead
Recurring chargesStopped
- IntakeMatters answered faster
- OutreachLetters that reach people
- Your timeHours back in the day
*if you choose to host with Cloudflare, our preferred hosting provider.
The charge that never appears on an invoice
A lawyer bills three hours of an eight-hour day.
The other five drain into spreadsheets, old templates and post-office runs. That is the real recurring cost, and no subscription audit will ever find it.
3 billable hours
5 hours of clerical drain
out of 8
What we build to give those hours back
AvenaAI
A 1,000-hour trained model built specifically for legal data and content. It drafts letters perfectly personalized to the recipient. Nothing happens without an authorization from a licensed attorney.
Avena CaseTracker
Every meticulous detail of every case in the state, in one organized case-by-case workspace. It aids requesting and tracking public records, and from day one you have customized, rock-solid proof of your track record.
Avena PostOffice
Automated letter dispatch and delivery tracking. Drafted, reviewed and approved by 3:00 P.M. CST goes out the same day. No more morning or evening post office trips, and it is included in the subscription price.
723,647
Leads available to Wisconsin law firms annually, and predictably more, because the platform has access to quite literally every case in the state. Compliance with Wisconsin statutes and SCR 20:7.3 advertising rules is designed in, not bolted on.
See how the platform works ->
Why we argue it this way
We would rather be trusted than hired once.
Avena Strategic Group was founded by a couple of friends on a pursuit of perfection, and the fastest way to lose that is to bill somebody monthly for something that finished a year ago. So we price the work, we hand over the files, and we tell you exactly where our claims stop being true.
We work across Brown County, Dane County and the entire state of Wisconsin, from Schneider Family Hall in De Pere. If a monthly charge on your books is earning its keep, we will tell you to keep it. If it is not, you already know what we are going to say.
Logan AvenaLead Strategist, Avena Strategic Group LLC
Start with the list
Bring us your recurring charges. We will go line by line.
Send the stack as it stands today. We will tell you what should stay, what should go, and what your website should honestly cost to own.