Web design
Expertly designed websites for construction, restaurants, healthcare, government and law. Information on a page should not cost more than $500. Regulated and professional work costs more, capped at $3,000.00.
The offerings
Take the one you need. Or run both together.
There are two of them on purpose. A construction company, a restaurant, a clinic, a city hall or a law firm needs a presence people trust before they call. A Wisconsin law firm may also need the machinery that turns the public record into signed work. They fit together, and neither one requires the other.
See the two bands ->
Attorney advertising tools
One subscription for Wisconsin law firms: case and public-records intelligence, letters drafted under attorney authorization, same-day dispatch, delivery tracked back to the case.
Web design
Built by industry. Priced by what the page has to carry.
We design and build the whole thing - identity, structure, layout, hosting, the search-ready bones - and hand you a site that loads in a blink on a weak signal and reads clearly on a phone. That part does not change with the size of the business.
From the job site to the courtroom.
Construction companies, restaurants, clinics, city halls and law firms each need the same thing from a website: load fast, say plainly what they do, and make it easy to reach them. What differs is how much the page is responsible for once it is published, and that is what sets the band.
The craft is identical in both bands. What changes the price is how much compliance and liability the website has to carry - not how big your company is, and never the quality of the work.
Four industries, one standard of craft. Every photo here was taken in Wisconsin.
Design
- Step one
Designed around your business, not a template.
Type, color, photography and pacing are chosen for your trade and your market. You see the direction, and agree with it, before a single line of code exists.
- Step two
Hand-authored, front to back.
No page builder, no theme, no plugin stack to babysit. Clean markup means pages that render instantly and never break because something updated itself at 2 a.m.
- Step three
Served from the edge, not a rented box.
We configure the domain, DNS, certificates, caching and redirects, then hand you the keys. It is 2026 - a site this size does not need a monthly hosting bill.
- Step four
Structured so search engines can read what you do.
Service pages, location pages, people pages and structured data arranged in a hierarchy a customer and a crawler can both follow without guessing.
- Step five
Tested small, tested quiet.
Every layout is built for a 375-pixel phone first, with keyboard focus, color contrast and reduced-motion handled - because people read you standing in a driveway, not sitting at a desk.
Design direction
Concept, typography, palette and imagery chosen for your business and reviewed with you before the build starts.
The full build
Every page hand-authored: home, what you do, who you are, where you work, contact and enquiry.
Edge hosting setup
Domain, DNS, certificates, caching and redirects configured and handed over to you, in your name.
Search-ready structure
Information architecture, metadata and structured data laid out so your pages can actually be indexed and understood.
Mobile and accessibility
Responsive from 375 pixels up, with keyboard focus, color contrast and reduced-motion support built in rather than bolted on.
Handover
You own the domain, the code and the site. No lock-in, no mandatory retainer, no hostage situation if you leave.
The two bands
Same craft. Different burden.
Every site we build gets the same hand-authored care. The only thing that moves the number is how much the page is legally responsible for once it is published.
Information on a page
Published under a licence
Price follows the compliance and liability burden of the work, not the size of the business.
Band one
Information on a page
Trades and small businesses. Plumbers, electricians, HVAC and roofing crews, landscapers, painters, movers, restaurants, cafes, shops, salons, studios, general contractors.
Should not cost more than
$500
This is the same craft applied to a simpler problem. Who you are, what you do, where you work and how to reach you - hand-authored, fast on a phone, honest. There is no compliance layer to carry, so there is no compliance layer to pay for. It is not a lesser website. It is the right website.
- The full build, hand-authored, no page builder
- Edge hosting set up and handed over in your name
- Mobile from 375 pixels up, keyboard and contrast included
- Search-ready structure so people can find you locally
- You own the domain, the code and the site
Band two
Regulated and professional services
Law firms, medical and dental practices, clinics, city halls and local governments, financial advisers and insurance agencies, real-estate brokerages, and anything else carrying advertising, licensing or privacy rules.
Ceiling, hard
$3,000.00
Most projects land in the $2,000 range.
More, because of the guidelines. A regulated site is not just information on a page - it is a published communication a licensing board can read back to you. Staying inside those high guidelines is work, and that work is the whole of the difference.
- Everything in band one, unchanged
- Compliance review against the rules your licence lives under
- Disclaimers and required disclosures written in, not buried
- Accessibility taken seriously enough to defend
- Confidentiality handled at intake, inbox and analytics
- A record of what was published, and when
What the higher band actually buys.
Not a bigger design. Not more pages. A review layer that keeps a published communication inside the guidelines your profession is held to.
Compliance review
Every page read against the rules your licence lives under - for a Wisconsin law firm that includes SCR 20:7.3 on advertising and solicitation, and the equivalent for medical, financial and insurance practice.
Disclaimers and disclosures
Prior-results language, no-relationship notices, jurisdiction statements and required disclosures written into the pages that need them rather than buried in a footer nobody reads.
Accessibility
Contrast, focus order, keyboard paths, labelled fields and reduced-motion support - so the site works for everyone who needs you, and holds up if anyone asks how.
Confidentiality
Enquiry forms, inboxes and analytics configured so a prospective client's information does not leak into a third-party tool by accident.
Records
A record of what was published and when, so you can show a board exactly what your advertising said on a given date.
A review cycle
Nothing goes live until you have read it as the person whose licence is attached to it. That round trip is built into the schedule, not billed as an extra.
Priced once. Not billed every month.
Both bands are a project price. The recurring column is the same either way, and it is almost empty.
Recurring, every band$10.47*
Per year, for the domain renewal. That is the entire recurring cost of owning the site.
Hosting$0.00/month
Served from the edge. There is no rented box behind it to pay for.
*if you choose to host with Cloudflare, our preferred hosting provider. The $10.47 is an annual domain renewal fee billed by the registrar, not by us.
$0.00/month hosting holds for a professional-services practice site. It does not hold for a multi-state, multi-agency or corporate platform serving on the order of 20,000 visits a day. If that is what you are building, we will say so plainly before you sign anything.
Proof you can open in a browser.
We designed the website for Avena Law Office, a Madison criminal-defense practice and a web-design client of ours - a band-two build, guidelines and all.
Attorney advertising tools
Five hours a day never reach a client.
The second offering is a specialist one, for Wisconsin law firms only. The subscription toolset exists to take those five hours back. It finds the case, drafts the letter, waits for your authorization, sends it the same day, and tracks it home.
3 billable hours 5 hours drained
Three billable hours out of eight.
Lawyers capture just three billable hours in an eight-hour day. The other five drain into spreadsheets, old templates and post-office runs.
None of that is legal work. It is the clerical weight around legal work, and it is the part a well-built system can carry. The judgment stays exactly where it belongs.
How the information moves
Public record in. Tracked delivery out.
One path, six stops, and a licensed attorney standing in the middle of it.
Public record
A new filing enters the Wisconsin court record.
CaseTracker
The case lands in your workspace with every meticulous detail attached.
AvenaAI draft
A letter is drafted, perfectly personalized to the recipient.
Attorney approval
Nothing happens without an authorization from a licensed attorney.
PostOffice
Approved by 3:00 P.M. CST, it is dispatched the same day.
Delivery
Delivery is tracked and written back against the case.
Avena CaseTracker
Case and public-records intelligenceA subscriber tool showing every meticulous detail of every case in the state, in one organized case-by-case workspace.
- Every case in Wisconsin, case by case
- Aids requesting and tracking public records
- One workspace instead of six spreadsheets
- From day one you have customized, rock-solid proof of your track record
AvenaAI
Personalized draftingA 1,000-hour trained model built specifically for legal data and content. It drafts letters perfectly personalized to the recipient.
- Trained on legal data and content, not general web text
- Drafts written to the actual recipient, not a mail-merge field
- Nothing happens without an authorization from a licensed attorney
- Written against Wisconsin statutes and SCR 20:7.3 advertising rules
Avena PostOffice
Dispatch and delivery trackingAutomated letter dispatch and delivery tracking, included in the subscription price.
- Drafted, reviewed and approved by 3:00 P.M. CST goes out the same day
- No more morning or evening post office trips
- Delivery status tracked back against the case
- Included in the subscription price
WICourtRadar
Public court-activity radarOur own public-facing radar for Wisconsin court activity, powered by AvenaAI on the CaseTracker engine.
- Court activity readable at a glance
- Powered by AvenaAI on the CaseTracker engine
- Currently a preview running on fictitious demonstration data
Annual ceiling, statewide723,647
Leads available to Wisconsin law firms each year - and predictably more.
That is not a projection dressed up as a promise. It is a count, because the platform has access to quite literally every case in the state.
Brown County, Dane County, and the entire state of Wisconsin. What your firm pursues out of that volume stays your firm's decision, every single time.
Judgment stays with the attorney.
The toolset surfaces information and prepares drafts. It does not decide, and it does not send.
Licensed authorization
Nothing happens without an authorization from a licensed attorney. Every draft is reviewed and approved by your firm before it moves an inch.
Wisconsin statutes
Records use, contact information and outreach are handled against Wisconsin statutes, not a generic national template pointed at a different state.
SCR 20:7.3
Advertising and solicitation drafts are written against Wisconsin's SCR 20:7.3 rules. Your firm remains responsible for the final communication.
Founded by a couple of friends on a pursuit of perfectionLogan Avena, Lead StrategistDe Pere, Wisconsin
Start a conversation
Tell us what you do. We will tell you which band you are in.
A construction company, a restaurant, a clinic, a city hall, a law firm - or the toolset on top. We will tell you plainly what it costs before anyone signs anything, and we will not pad the number to make it feel serious.